About Us


A group of seasoned venture capitalists founded Maja Equity Partners with the help of experienced professionals.

Maja Equity is an advisory and investment firm that specializes in growing services and technology companies. We invest in and operate companies within the following sectors: healthcare, education, and retail. Our team demonstrates complete mastery in cloud computing, platform as a service, health care policy, regulation, and reimbursement.
The Maja Equity team also has strong experience in operations, financial management, marketing, and medical administration.

Targeted Sectors

We seek investments and relationships in targeted sectors across the healthcare industry.
We invest in middle-market companies and lower-priority divisions of global companies in the following healthcare segments:

Healthcare services

Artificial intelligence

Block Chain

Neural Networks

Enterprise Voice

Medical Device


Population health

Chronic Disease management

Value Based Purchasing

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Maja Equity Partners works with forward-looking companies that grow and increase their bottom line year over year. We instruct business owners and senior management, design comprehensive business plans, develop marketing strategies and plans, and help secure funding when necessary. Maja Equity’s team of professionals also schedules monthly operations budget reviews to keep your business on track.



Maja Equity Partners has consulting services that can help your organization stabilize and resolve operational and financial issues. All of our projects are customized to meet your needs. We focus on improving your market presence, increasing your negotiating powers with outside interests, and assisting in long-term strategic planning for your team. 

We help our clients improve:

  • financial performance,
  • enhance competitive position, and
  • achieve the most productive organizational alignment among medical staff, management, and trustees to optimize overall performance.
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Healthcare Strategic Planning Process Leadership

  • Organize and facilitate objective processes that will lead decision makers to a clear vision for future direction, define goals, and offer strategies to achieve those goals.
  • Create the mechanisms for ongoing updates and evaluations.
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Organizational Strategic Assessment

  • Profile the internal strengths and weaknesses within companies and assess external opportunities and threats that may threaten them. 
  • Assess corporate culture, environment, and readiness for change.
  • Conduct attitudinal studies of employees and constituents and perform image assessment.

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Interim Management

Maja Equity Partners understands how to sell a business with strategic pre-positioning so that your business will command the best price. We have coached, financed, provided interim management, or served as turnaround advisors for numerous companies. We have led diverse clients through all stages of the small business life cycle including getting them all the way to cash outs that ranged from $8-$50 million.

We offer the following services:

  • Business Turnaround Advisors and Interim Management
  • Strategic Alliances
  • Business Exit Strategies
  • Designing revenue growth models

We assess your needs then plan and structure an exit from their investment through the following strategies:

  • Merger
  • Sales
  • Initial public offering
  • piggybacks on private placements
  • ESOPs (Employee Stock Ownership Plan)
  • Or other often more creative strategies
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Principles of Investment

We do not generally invest in biotechnology, traditional healthcare facilities (hospitals, nursing homes, etc.) or early-stage companies without a demonstrated positive cash flow.

The heart of our investments are predicated on these key principles:

  • Innovative Business Idea
  • Established brands and/or strong customer relationships
  • Strong sales and distribution capabilities
  • Scalable Platforms with potential for expansion into new products, services, and technologies
  • Management teams interested in retaining an ownership stake

Maja Equity looks for potential in the following areas:

  • Marketization — We strongly believe in working towards wellness and cost control of healthcare. Managing patients in a way that ensures we are proactively working with them before the onset of an acute condition. This is where we want to invest. We seek promising companies that embrace the increased marketization of health care services.
  • Innovation — We believe in disruptive change. We want to work with entrepreneurs who have developed new ways to deliver quality and value. Through our financial and intellectual investments, we will bring these ideas to market and scale.
  • Promising new companies — The companies in which we invest do not carry the burden of legacy infrastructures, inefficient business models, or the need to protect current market share or revenues. Our focus is on companies that disrupt current systems by delivering an entirely different value proposition.



Rajeev Kapoor – Principal


20+ years of management consulting, industry and PE experience. Expertise in corporate innovation, business unit strategy, deploying digital and organizational capabilities. Specialize in M&A value creation, digital strategy, value based healthcare, payment innovation, mobility solutions, and performance improvement. Previously, was partner with a private equity firm where he structured investment deals for companies in the patient 360 and health cloud space, was a global P&Leader with GE healthcare working on EMRs and hospital information systems and with Verizon Enterprise solutions leading the health information exchange (HIE) and Managed Services Businesses . He is also an advisor to several startups in the healthcare big data, digital patient engagement, artificial intelligence, voice and machine learning space.He has testified in front of the U.S. Senate on healthcare and IT security. He enjoys writing on topics ranging from global trends in digital health, patient engagement, voice AI in healthcare, and healthcare analytics to improve business performance.


Rajesh – Investment Director


Investment Director at Maja Equity partners. His career spans across Information Technology, Healthcare and Automotive Industry managing various roles ranging from Supply Chain Finance, Operations, Divisional P&L responsibility at Microsoft to my current role of managing end-to-end P&L for Global Quality Assurance Group at Electronics Arts (EA). In his recent career he has worked very closely with Divisional CFO's & Functional VP's in developing and executing multi-level business plans and consulting on day-to-day operations.